SINCE - 2017

Introducing Innovatus.


Our international drinks business owns an exciting portfolio of outstanding heritage brands and trademarks that we are rejuvenating back to market.

The range of premium brands we have acquired are steeped with history and tradition (some dating all of the way back to the 1820s) - authentic, familiar brands, each with a story to tell.

After the success of our first product, Horse Guards Gin, we are working through our portfolio, bringing each high-end brand back to life efficiently, effectively and in a way that resonates with consumers.



Who we are


It is not only our brands that are steeped in history and are aged to perfection. The Innovatus management team and advisory board bring a wealth of experience with an amalgamation of work across business, hospitality, food and drink, law and more. Read our profiles here.


How we work


Innovatus Drinks is disrupting the way that multi-brand businesses work. We use an agile business model, allowing us to bring our brands to market within just 6 months. Despite the quick turnaround, we ensure a premium process is in place for our high-end brands.

Using our extensive experience as a core team, with critical support from our advisors and smart outsourcing wherever possible, we are able to provide all of the marketing support and respond quickly to consumer demands and market conditions. And we always ensure that the consumer comes first – every step of the way.




Whats next?


Innovatus has already built a prestige UK customer base and is exporting to Abu Dhabi, France, Spain and Austria. We own the unique recipe for all our products. Now, we’re looking to expand.

Within 24 months, we expect to bring 2 new brands to market (the first being Cuban Smoke Rum, followed by Blues Whisky).

Get in touch to find out more.