It is not only our brands that are steeped in history and are aged to perfection. The Innovatus management team and advisory board bring a wealth of experience to the business. Leveraging collaboration across sectors and industries has brought us to where we are today, with experience in: hospitality, law, business, food & drink, entrepreneurship, accountancy and beyond.

Management Team

Simon Rendell


A Lawyer and business leader with 25 years experience working in the IT, Mobile and Retail industries. Launched and supported the growth of 12 companies, including Fieldfisher, Ucreate Limited and award-winning HeleCloud.

Paul McCarthy


Paul is a Business leader, Entrepreneur and Investor, bringing 25 years experience working in International Public Companies, Private Equity backed businesses, Owner managed firms and Partnerships. He is a founder and investor in HeleCloud, which has recently won two awards for Fastest Growing and Best Performing Company and in the Megabuyte Emerging Stars Awards.

Katie Herbert


Experienced professional with track record in company management having run a number of SME businesses, and worked for multiple other organisations assisting in their growth and development plans.

Andy Johnson

Finance Director

Qualified ACCA accountant with experience across a number of sectors and roles. Formally CFO of Pretty Green Limited which during his time there developed from a start up a fully established international business and secured a number of funding rounds.

Chris Herbert

Commercial Director

Heads up all commercials, including export. Chris is an experienced manager, with background in the hi tech and business services sectors.

Gordon Fitzjohn

Corporate and Business Development

After 25 years in the world of banking (including the role of Managing Director at Deutsche Bank), Gordon founded Grapevine Capital and is an active investor in growth businesses, including hospitality and leisure sectors with a focus on brand development.

Advisory Board

Duncan Ackery

Director, Tonic London

Business operator and advisor, specialising in the fast-moving world of hospitality, hotels and retail. Moved to the UK from Sydney and broadened experience running businesses for Tate and the iconic British Restaurant business, Searcys. Built award-winning business, Tonic, London.

Mark Crowther

ex CEO, Liberation Group

Until very recently Mark was Chief Executive of Liberation group, a leading Channel Islands and West Country regional brewer. He is also Non-Executive Chairman for the Antic London collection of 29 London-based freehold pubs, bringing a wealth of experience in the drinks business. Mark is Chairman for Portobello Brewery who run 15 pubs across London.