This is the Privacy Policy of Horseguards London Dry Gin Limited. This Policy explains our approach to online information collection, storage and use in connection with this Website, as well as the specific choices you can make about your own information. Please read this Policy carefully.

We may post changes to this Policy from time to time so do review it regularly. This Policy was last updated on 23 March 2018. If you have any questions about this Policy or the information which we hold please contact us at: or write to us at: Clyde House, Reform Road, Maidenhead, SL6 8BY
This Policy applies to this Website only and not to other websites linked to or from the site.

1. The Information We Collect
2. How We Use Information We Collect
3. Marketing Uses
4. Our Commitment to Security
5. Your Rights


We do not collect personally identifiable information about you, e.g. your name, address, telephone number, e-mail, etc., unless you choose to complete and submit a registration web form to us or if you contact us directly.

You should be aware that you may be making available personally identifiable information about yourself when you submit material to be posted to the site, e.g. for forums or other interactive elements of the site. Please take care when doing so.

We do automatically collect certain non-personally identifiable information when you visit our site – such as the type of browser you are using, the type of operating system you are using and the domain name of your Internet service.


We use non-personally identifiable information to review site usage, e.g. information as to which pages are more popular than others, which allows us to improve the design and content of our site. We may also share this information with our current or potential commercial partners, e.g. investors, sponsors and advertisers for the site etc.

We use the personally identifiable information you provide to us in your web form to administer your registration and to provide you with the personalized features and the particular site service(s) for which that registration was necessary.

We use the personally identifiable information you provide to us when you contact us directly to respond to your specific inquiry or to administer the relevant site activity to which it relates, e.g. to enter you into a site competition or to supply information or goods you have requested.

If you reside in the European Economic Area (EEA) personal information you provide to us will not be transferred outside of the EEA, where the data protection laws may differ from those within the EEA, unless you expressly agree to such transfer or this is otherwise in accordance with applicable law.

Please be aware that in certain circumstances it may be necessary to disclose personally identifiable information in accordance with applicable law, e.g. in response to a legal process or in accordance with other legitimate interests such as if our business is sold.


When you provide your web form, and in some cases when you supply personally identifiable information directly to us from certain parts of the site, we may provide you with the opportunity to opt-in to certain uses, e.g. to provide you with information about the site or other services that you may find of interest.

We will not share your personally identifiable information with anyone else for marketing purposes unless you have specifically consented to that.

You can opt-out of these uses again at any time – see Your rights below.


We employ appropriate technical and organizational security measures to prevent unauthorized access to information that we collect online.


You have the option at any time to request that we:

provide a copy of the personal information we hold relating to you (and we may make a small charge for this);
update or remove any such personal information; and
stop contacting you where we do this in accordance with your previous consent.
Please contact us as at: or write to us at Suite D, Pinbrook Court, Venny Bridge, Exeter, EX4 8JQ.



As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the sites functionality.

For more general information on cookies see the Wikipedia article on HTTP Cookies.


We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. · We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. · Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.


We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.


In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

We may receive personal data about you from various third parties and public sources as set out below:

Technical Data from the following parties

· analytics providers such as Google based outside the EU;

· advertising networks such as Facebook and Instagram based outside the EU

· search information providers such as Google based outside the EU

· advertising networks such as Magazines based inside the EU


We will only use your personal data when legally permitted. The most common uses of your personal data are:

· Where we need to perform the contract between us.

· Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

· Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by using the unsubscribe button in any email we send you or by emailing us


Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. However, if you are still looking for more information then you can contact us through one of our preferred contact methods.

To contact us, please email:


For more information about cookies and your options, please visit: