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A winning combination

Innovatus Drinks, the brand behind Horse Guards Gin and Wing Walker Rum, today announced a strategic partnership agreement with Hanlons Brewery, which sees Hanlons become the exclusive distributor of Innovatus products in the UK’s South-West region. The partnership fast tracks an already expanding distribution network for Innovatus and provides Hanlons the opportunity to offer a range of premium spirits to its customers, alongside its award winning range of beers.

Both Hanlons and Innovatus Drinks have a proven history of creating award-winning products. Consumers these days are demanding higher quality drinks and the range from Innovatus enables Hanlons’ customers to offer their clientele a premium product at a reasonable price.

Horse Guards London Dry gin, Wing Walker rum and Horse Guards Pink gin will be available to all Hanlons customers from 9th April 2021.

Chris Herbert, Commercial Director at Innovatus Drinks comments:

We are delighted to be working with Hanlons, who clearly share our passion for quality drinks. Whilst retaining their hand-crafted heritage they have an extensive and loyal network of over 600 on- and off-trade sites which will bring our premium products within reach of a whole new regional set of customers. They are a perfect match for us.”

Sue Taylor at Hanlons Brewery comments:

After extensive taste testing, we chose the Innovatus range of premium spirits to delight our customers (and their customers!). We love an opportunity to taste test new products and those from Innovatus Drinks didn’t disappoint! Our partnership with Innovatus opens up new and exciting opportunities for Hanlons; and complements us strategically as we enter the next stage of our growth plans. Innovatus undoubtably shares Hanlons strongly held ideals of providing consumers with high quality, uniquely positioned products and the synergy between our businesses is hugely exciting going forward.”

About Innovatus Drinks

Innovatus Drinks Limited is a premium spirits and trademark/brand business. Already owning several brands, Innovatus has unique access to a large portfolio of over 90 heritage drinks trademarks. Many of these are recognised brands that have history going back over 100 years but were lost over time, with many disappearing in the 1960s. The company is now reviving and rolling out these spirit brands sequentially to UK and international markets. With Horse Guards London Dry gin, Wing Walker rum and Horse Guards Pink gin already available, more unique products will be launching in 2021 and 2022.

About Hanlons Brewery

Hanlons is a family owned and operated craft brewery based deep in the heart of the Devon countryside. Dedicated to the task of producing truly iconic British ales Hanlons is focused on using high quality ingredients alongside sustainable and innovative brewing processes to create exceptional beers time after time. All beers are brewed on site and has in its extensive range some award-winning ales such as Yellow Hammer, Firefly Bitter, Port Stout, Stormstay, Citra IPA and a new CBD IPA.

Buy now on: www.horseguards.london